Yukhoe Jelly: Viral “Raw-Beef” Look Gummy That Drives Foot Traffic

Shock-value visuals, friendly fruit taste.

Yukhoe Jelly recreates the look of Korean beef tartare—red “meat” gummies with a yellow “egg yolk” and white “pear” strips—while delivering a familiar, kid-friendly fruit gummy profile. It’s the kind of novelty that earns social posts and impulse buys at the counter.

What It Is

Format: Mixed-shape fruit gummies arranged as “yukhoe” in a mini tray with lid

Typical Unit Size: ~50–60 g per tray

Flavor Profile: Sweet fruit mix (no savory flavors)

Pack Type: Clear-lidded tray (PDQ-ready) with shrink or sticker seal

Shelf Life: Typically 12 months sealed; store cool & dry (≤25 °C)

Why It Converts

Viral novelty: “Looks like raw beef, but it’s candy!”—built for shares and word-of-mouth.

Counter theatre: Clear lid shows the gag immediately; perfect for checkout zones.

Seasonal/limited buzz: Works as a drop product to spark traffic and test new shoppers.

Basket builder: Great add-on for party bundles and prank-gift mixes.

Pack Formats & Target MSRPs (guide)

Counter PDQ: 12–20 trays (assorted label colors) — MSRP US $1.49–$2.49

Master Carton: 6–8 PDQs (varies by tray size)

(Final weights, counts, and MSRPs confirmed on your line sheet.)

One-Box Pilot (start small, learn fast)

Launch a novelty drop with minimal risk.

Pilot MOQ: 1 PDQ (e.g., 12–20 trays)

Lead Time: 7–10 days DDP (stock) · 21–35 days (custom label/art)

Included: Retail packaging, GS1/UPC, ingredient/Nutrition check, AQL 2.5 pre-shipment QC, DDP delivery (duties & taxes included)

Light customization: Label/sleeve art (logo, tagline), bilingual labels (EN/ES or per market)

Market Fit

Target: Tweens/teens & novelty-seeking young adults; parent-approved for humor value

Channels: Convenience & stationery counters, novelty candy aisles, online “gag gift” pages, museum/theme kiosks

Use Cases: Social-media bait, party/prank packs, limited-time displays

Safety & Compliance (food)

Labeling: Ingredients, Nutrition Facts, Net Wt., COO, Best-By/Lot, importer/distributor, storage

Allergen notes (typical): May contain gelatin; facility may process milk/soy/peanut/tree nuts—confirm at PO

Standards: U.S. FDA food labeling; EU FIC/INCO as applicable; tamper-evident seal recommended

Bundle Ideas

“Trick & Treat” Mix: Yukhoe Jelly + eyeball gummies + jelly beans (all separately packed)

K-Food Gag Set: Yukhoe Jelly + “sashimi” jelly + mini soda-bottle beans

Technical Quick-Specs (buyer cut)

Unit Net Wt.: ~50–60 g

PDQ: 12–20 trays · Master: 6–8 PDQs

Case CBM: ~0.03–0.05 (varies by tray)

HS Code (guidance): 1704 (sugar confectionery, no cocoa) — confirm at entry

How to Get Started

Request a line sheet or start a One-Box Pilot now. We’ll confirm pack mix, labeling, and delivery window—then ship DDP to your door.