Pokémon Sweet Jelly Beans — Iconic IP, Shelf-Popping Color, Repeatable Sell-Through
- Myungjun Kim
- Oct 16
- 2 min read
Licensed product: Pokémon® artwork/packaging require formal approval before production.
Turn brand love into basket lift. Pokémon Sweet Jelly Beans pair bright, fruit-forward beans with collectible character packaging (Pikachu & friends). Built for impulse pegs, gift bundles, travel retail, and character merch zones.
Why it sells
World-class IP → instant recognition with families & collectors
Photogenic color & gloss that stands out on shelf and social
Format flexibility (pouches, PET jars, mini boxes) across convenience, specialty, and gift channels
One-Box Pilot option to validate velocity before national roll-out
Recommended placements
Checkout pegs · Gift/novelty racks · Character merch zones · Cinema & arcade counters · Travel & airport retail
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Spec (for buyers)
Product type: Jelly beans (fruit assortment)
Standard flavors: Strawberry · Lemon · Green Apple · Grape · Blue Raspberry (customizable)
Texture: Glossy shell with chewy center (balanced sweet/tart)
Piece wt.: ~2 g/bean
Pack sizes: 50–80 g pouch (window optional) · 200–300 g PET jar · 6–10 ct mini gift box
Case pack: 12 / 24 units per master (by pack type)
Shelf life: 12–18 months (cool & dry)
Allergens: None typically present; made in a facility that may process milk/soy (confirm via COA)
Origin: KR/CN (licensed factory; co-pack available)
HS Code (ref.): 1704.90 (Sugar confectionery, not containing cocoa)
Docs / Compliance
Food labeling (US): FDA 21 CFR 101 — Nutrition Facts, ingredients (descending), allergens, net wt., lot/date code, country of origin
Licensing: Pokémon® style-guide compliance; pack/art approvals prior to print; official license marks on unit & master
Barcoding: GS1/UPC on each sellable unit; inner/outer carton labels
Certificates: COA, ingredient list; MSDS on request; tracking labels as required
MOQ & Lead Time
MOQ: One-Box Pilot (≈3–5 master cartons, mixed artwork) → standard 3,000–5,000 pouches (or equivalent)
Lead time: Pilot 2–3 weeks ex-factory; repeat 4–6 weeks after art approval; DDP available
> Customization: flavor map, bean color mapping (brand/seasonal), pouch/jar/box artwork within license rules, limited foil/hologram editions, 12–24 ct counter display.
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Label & QC Checklist (Quick)
Front: product name, Pokémon® license mark, character art, Net Wt.
Back: Nutrition Facts, ingredients (descending), allergen statement, origin, importer/distributor, lot/date code
Quality targets (AQL 2.5): weight ±5%; seal integrity; color consistency (ΔE tolerance); flavor balance checks
Transit tests: heat/humidity (summer) to prevent stickiness; jar drop test 1.2 m ×3










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