“Wang-Syeoyo” Super-Sour Bubble Gum: the Challenge Candy Kids Share

32 g fruit-shaped bubble gum pouches with an extra-sour first bite that turns sweet as you chew. Typical wholesale listings show 32 g pouches and entry-level pricing around ₩450 per unit at KR distributors. Great for convenience checkout, school rewards, party packs, and arcade/redemption channels.

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What it is

Format: Fruit-shaped bubble gum in a small 32 g pouch; marketed for its eye-watering sour hit (Korean “셔요” = “super sour”). Multiple KR listings name it explicitly as “왕셔요 과일맛/과일모양 풍선껌 32 g.”

Price signal (KR wholesale): Distributor pages show unit wholesale ~₩450 for “왕셔요 풍선껌 32 g” (OOS now, but pricing visible).

> Note: Don’t confuse 왕셔요 (super-sour indie lines incl. gum) with 짱셔요 (a separate, mainstream “extra sour” line used by Lotte’s Watta gum). Both ride the sour trend, but they’re distinct SKUs/brands.

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Why it sells (retail & e-com)

1. Challenge factor = shares & repeats. The “can-you-handle-it?” sour hit turns gum into a mini game, which drives word-of-mouth and group purchases. (Category precedent: extra-sour gum/candy clips and listings regularly trend in KR.)

2. Impulse-friendly pack. 32 g pouch fits checkout pegs and party bags without over-portioning.

3. Visual hook. Fruit shapes and bright colors cue flavor immediately—good for thumbnails and shelf pop.

4. Price elasticity. Sub-₩500 wholesale enables BOGO/“3 for” offers and school/arcade programs.

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Quick specs (typical)

Unit: 32 g sour bubble gum pouch (fruit shapes).

Positioning: novelty super-sour → sweet bubble gum.

Comparable/adjacent SKUs: “짱셔요” sour Watta gum variants (e.g., 23 g sticks, multi-packs) from Lotte—separate line but confirms sour-gum demand.

Other “왕셔요” family items you may see: 20–22 g “왕셔요짱” sour candy (not gum), commonly in 30-count inners—useful for bundle building.

> Exact flavors, inners, and outer-case counts vary by lot and seller; we lock your BOM and pack plan at PO.

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Compliance & labeling we handle (NexSupply)

Food labeling: ingredient/allergen panel (colors, acids), nutrition facts, origin, lot/date code, importer-of-record docs.

Codes: GS1 for unit/inner/carton; multi-language label packs (EN/KR/AR/JP/FR).

QA: In-process checks + AQL 2.5 pre-shipment sampling (unit weight, sealing, moisture, organoleptics).

Regulatory notes: We review acidulants (e.g., citric/malic/tartaric) vs. tooth sensitivity disclaimers by market, and confirm any FD&C/EC colorants are permitted for your lane.

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Private label & customization

Sour profile: dial the sour powder load (light / medium / “challenge”).

Shapes & flavors: grape / strawberry / lemon-lime sets; fruit-mix assortments.

Packs: 32 g pouches for checkout; 10–20 stick sleeves (if you prefer stick format); party inners (30-count) for events.

Art: neon “challenge” theme, flavor-color lanes, or character tie-ins.

Pilot → Scale: start with a One-Box Pilot to validate velocity & claims, then scale to pallet/container (DDP available).

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Merch & activation ideas

Checkout peg with a “Can you handle the sour?” header.

School/camp rewards and arcade redemption (fits 30-count inners).

Party & subscription: sour-mix bundles; pair with sweet jellies for “shock then soothe.”

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Key facts for your buyer deck

Category: Novelty super-sour bubble gum

Unit: 32 g fruit-shaped pouch; wholesale price points seen ~₩450 (KR)

Hooks: challenge factor, bright shapes/colors, impulse size, promo-friendly economics

Adjacencies: “짱셔요” sour gum (Lotte Watta) validates demand; “왕셔요짱” sour candy supports bundle builds.

Programs: private label, seasonal sleeves, pilot → scale

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Want samples or a price sheet?

Tell us your market, first-order forecast, and whether you want pouch or stick format. We’ll reply with spec sheets, photos, tiered pricing, and lead times, plus a display plan for your channel.

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Public references (for your records)

“Wang-Syeoyo” fruit-shaped bubble gum, 32 g (multiple KR listings, incl. 11st).

KR distributor price signal: “왕셔요 풍선껌 32 g” at ₩450 (wholesale page).

Adjacent sour gum: Watta “짱셔요” (23 g single/multi-pack variants).

Related sour candy (not gum): “왕셔요짱” 20–22 g, typically 30-count inners (useful for bundles).