Tanghulu-Shaped Jelly: the “Trend-in-a-Pouch” Candy Kids Actually Finish

Soft, bouncy tanghulu-shaped gummies dusted with sugar. Typical retail unit is an 84 g pouch (6 pieces); some markets also run 14 g stick units in 20-packs. Proven because it rides the global tanghulu craze with a mess-free, shelf-stable format.

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What it is

Format: Jelly candies molded to look like tanghulu fruit on a skewer; soft/chewy center with sugar-coat sparkle (no hard shell).

Typical unit: 84 g pouch = 6 pieces (grape is common). Alternate format: 14 g mini sticks sold 20/box.

Supply chain (KR import record): Manufacturer Qingdao Houde Foods (China); Korean importer Lam International—useful as a precedent for labeling/compliance.

> Why it moves: the product captures the look and vibe of real tanghulu (the TikTok/short-form sensation) without the sticky, time-sensitive sugar glass. Media coverage confirms tanghulu’s rapid global pop-culture lift.

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Why it sells (retail & e-com)

1. Trend fit, zero prep. All the “glassy” look and fruity fun—none of the melting or crack hazards. Great for convenience and school stores.

2. Texture story. “Soft & bouncy, sugar-dusted” lands across ages; comparable items even play up crunch-vs-chew novelty in candy now.

3. Photo-friendly. The stick format + sparkle makes it Instagrammable; the broader tanghulu wave keeps discoverability high.

4. Flexible packouts. 84 g pouches work at checkout; 14 g sticks (x20) fit party packs, school rewards, and subscription boxes.

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Quick specs (typical)

Unit options:

Pouch: 84 g (6 pcs).

Stick: 14 g each, 20 per inner.

Type: Candy (KR labeling category: 캔디류).

Common flavor: Grape; others (strawberry/orange) exist by supplier.

Origin: China (co-packed for export; KR import history on record).

Note: Assortments, outer-case counts, and flavors vary by batch/market; we lock exacts at PO.

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Compliance & labeling we handle (NexSupply)

Food: ingredient/allergen panel, nutrition facts, origin, lot/date code, importer-of-record documentation. (Reference KR import record shows precedent for disclosures.)

Codes: GS1 barcodes for unit/carton; multi-language label packs (EN/KR/AR/JP/FR as needed).

QA: In-process checks + AQL 2.5 pre-shipment sampling (seal integrity, weight, moisture, sugar dust adhesion).

Regulatory notes: We review added colorants/flavors and gelatin sources per market; provide spec sheets & CoAs.

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Private label & customization

Flavor set: grape / strawberry / orange; add sour dust or dual-color pieces.

Format: 84 g pouch (6 pcs) for convenience; 14 g sticks in 10/20/30 gift sleeves for seasonal.

Art: seasonal sleeves (Valentine/Back-to-School), character tie-ins, or clean “fruit sparkling” theme.

Pilot → Scale: start with a One-Box Pilot to test velocity and content claims; then scale to pallet/container (DDP available).

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Merch ideas

Checkout peg / gravity bin with “Try the trend!” header.

Party & reward packs (stick format) for camps, schools, arcades.

Photo corner: bundle with props for user-generated reels; trend tie-ins convert.

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Key facts for your buyer deck

Category: Novelty jelly candy (tanghulu-inspired)

Units: 84 g / 6-piece pouch; or 14 g sticks (20/inner)

Hooks: trend alignment, visual appeal, friendly texture, easy cross-merch

Compliance: food labeling + GS1 ready; QA plan included

Programs: private label, seasonal art, pilot → scale

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Want samples or a price sheet?

Send your target market, forecast, and preferred format (pouch vs. stick). We’ll reply with specs, photos, lead times, and tiered pricing, plus a launch/display plan for your channel.

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Public references (for your records)

84 g (6-piece) pouch product pages and description (“soft jelly, sugar-dusted, tanghulu-shaped”).

KR import/label record listing Qingdao Houde Foods (CN) and Lam International (KR); item declared as candy; 84 g unit.

14 g × 20 sticks pack format used in market.

Trend context: Tanghulu’s global social-media rise (Bon Appétit explainer).

Related retail novelty: convenience-store “tanghulu candy” SKUs highlighting texture play (hard candy shell + jelly center).