“Shinbi Apartment: Magic Mirror” : a mirror-symmetry board game kids actually play

Licensed mirror-symmetry puzzle game for ages 5+, 1–2 players, ~15 minutes per round. Korean retail signals show MSRP ₩28,000 with street prices around ₩21,000, distributed by Gemblo (젬블로). KC safety certification appears on the retail PDP. Great for school stores, family game corners, and gift bundles.

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What it is

A compact, family-friendly “magic mirror” puzzle: kids use a handheld mirror and ghost boards/problem cards to spot left–right differences and “restore” each ghost to its original form—then seal the ghost to win. The official product copy frames it as “use the magic mirror to return ghosts to their original form and seal them.”

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Why it sells (retail & e-commerce)

1. Built-in IP pull. Shinbi Apartment is a CJ ENM/Tooniverse powerhouse with steady ratings and fan events; licensed goods convert quickly with parents and kids.

2. Instant-learn gameplay. Visual puzzles + mirror gimmick = zero rule friction; perfect for demos and reels. (1–2 players, ~15 min.)

3. Impulse-friendly price tier. Multiple KR listings cluster at ₩21k–₩28k, giving room for promos and “2-for” bundles.

4. Content-ready launch pedigree. The title launched with social pushes and live-shopping; UGC posts (“find the real ghost with the mirror!”) keep discovery rolling.

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Quick specs (typical)

Age / Players / Time: 5+, 1–2 players, ~15 min.

Maker / Brand: Gemblo (젬블로 / 젬블로컴퍼니).

Category: Mirror-symmetry / visual-perception board game.

KR price signals: MSRP ₩28,000; promo ₩21,000.

Safety: KC children’s product certification listed on the retail PDP (code link shown on page).

> Box contents and graphic sets vary by lot/market. We lock exact components at PO and provide a full pack plan.

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Licensing & brand safety (plain English)

IP owner: Shinbi Apartment is a CJ ENM/Tooniverse franchise. To sell branded goods, you either buy authorized SKUs from licensed makers (e.g., Gemblo) or run a new license with CJ ENM’s licensing team. We support either route.

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Compliance & QA (we handle it end-to-end)

Safety labeling: age grading, small-parts/choking icons; KC/EN71/ASTM F963 routes per market.

Barcodes: GS1 UPC/EAN on unit/display/master; multilingual label packs (EN/KR/AR/JP/EU).

QA: AQL 2.5 pre-ship on print clarity, mirror safety, corner/edge finish, packaging drop, and component counts.

Sustainability options: FSC carton, soy inks, shrink-less belly band (optional).

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Private-label option (no license)

Like the gameplay but don’t want royalties? We can deliver a non-IP “magic mirror” puzzle with original ghosts/mascots, school-friendly difficulty ladders, and your brand.

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Merch & activation ideas

Demo peg: “Find the real ghost” 20-sec challenge; mirror + card on a small shelf-talker.

Family game endcap: pair with other 10–20-minute titles for “after-dinner games.”

Event kit: tournament pack (problem-card sets + mini prizes) for school fairs.

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Key facts for your buyer deck

Category: Mirror-symmetry puzzle/board game (licensed)

Spec: 5+, 1–2 players, ~15 min; maker Gemblo.

KR pricing: ₩21k–₩28k; KC safety shown on PDP.

Routes: authorized goods (fastest) or non-IP private label; full labeling + QA

Proof of demand: official launch & social content around “요술거울” theme.

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Want line sheets or samples?

Tell us your region, target retail, and forecast. We’ll send spec sheets, photos, lead times, tiered pricing, and a launch/display plan for your channel.