Huruchu: A Budget-Friendly, Fruit-Chew Workhorse for B2B Programs

28 g mini fruit-chew packs (peach, strawberry, grape, cola variants) sold by the 20-pack inner—import precedent on record for Korea. Solid fit for convenience, school stores, party packs, and subscription boxes; easy to private-label.

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What it is

Huruchu (후루쮸) is a soft, taffy-style chewy candy in compact 28 g pouches. In Korea it’s typically sold as “mini Huruchu” with inners of 20 units, and flavors commonly include peach, strawberry, grape, and cola.

Manufacturing & import precedent: Listed in Korea’s import records as FEINS FOOD (Guangdong) Co., Ltd. (China) with Lam International as importer; labeled under candy (캔디류).

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Why it sells (retail & e-commerce)

1. Right size, right price. 28 g singles hit the impulse price point and enable flexible promos (e.g., 3-for bundles).

2. Kid-approved flavors. The classic grape/strawberry/peach/cola lineup works across ages and geographies.

3. Operationally simple. 20-pack inners are easy to peg, bin, or box for party/reward programs and subscription inserts.

4. Sourcing clarity. Existing KR import/label precedent reduces ambiguity on specs and declarations for repeat orders or new lanes.

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Quick specs (typical)

Unit: 28 g mini pouch (single flavor)

Inner: 20 units (display/wholesale pack)

Flavors: Grape, Strawberry, Peach, Cola (others possible by supplier)

Origin: China (factory example: FEINS FOOD Guangdong)

KR label category: Candy (캔디류); import notification filed under the Imported Food Safety Management Act (example listing).

> Exact flavors, outer-case counts, and pouch artwork vary by lot and market. We lock at PO and provide pack-plans.

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Compliance & labeling we handle (NexSupply)

Food labeling: ingredient/allergen panel, nutrition facts, origin, lot/date, importer-of-record docs. (KR precedent shows label category & importer format.)

Codes: GS1 barcodes for unit/inner/carton; multi-language label packs (EN/KR/AR/JP/FR).

QA: In-process checks and AQL 2.5 pre-shipment sampling (unit weight range, seal integrity, moisture, organoleptic checks).

Specs & CoAs: per flavor (including colorants/flavorings and gelatin source if applicable).

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Private label & customization

If you want your own brand (or event SKU), we can:

Tune flavor set (e.g., add sour or vitamin-C claims where permissible).

Build assortment inners (4-flavor 20-packs, mixed cartons).

Design seasonal sleeves (10- or 20-count) for gifts/holidays.

Provide pilot runs (One-Box Pilot) before container-scale orders.

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Merch & channel ideas

Checkout peg / gravity bin with “Chew & Go” header.

School & camp rewards (pre-counted 20-packs simplify handout).

Party & subscription: flavor-mix inners for variety, or color-themed bundles.

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Key facts for your buyer deck

Category: Fruit chew (taffy-style) candy

Unit / Inner: 28 g single / 20-pack inner

Flavors: Grape, Strawberry, Peach, Cola

Origin: China; KR import precedent on file

Programs: Private label, seasonal sleeves, pilot→scale

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Want samples or a price sheet?

Share your market, first-order forecast, and flavor priorities. We’ll reply with spec sheets, photos, tiered pricing, lead times, and a display plan tailored to your channel.

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Public references (for your records)

Mini Huruchu 28 g listings (SSG/Gmarket; 20-pack inners) and single-flavor pages.

Bulk flavor set (grape/strawberry/peach/cola) example.

KR import/label precedent: FEINS FOOD (Guangdong) Co., Ltd. / Lam International; category Candy (캔디류).