Drumstick “Double” Jelly: Split-Flavour Gummies That Fly at Checkout

Two flavours, one soft chew—made for impulse.

If you want a recognizable import-style gummy that converts on sight, Drumstick “Double” Jelly delivers. The split, two-tone pieces (think raspberry & milk, strawberry & cream, bubblegum variants) bring colour on shelf and a playful texture kids finish.

> Licensing/import note: Branded Swizzels Drumstick SKUs are for official importers/rights holders only. We also offer non-IP private-label “double-layer” gummies with similar look & texture via One-Box Pilot.

What it is

Format: Soft, two-flavour/dual-colour gummies (split or layered)

Texture: Bouncy, marsh-mallowy gel chew (kid-friendly)

Typical unit sizes: ~100 g pouches (singles); mini 30–40 g party pouches (optional)

Shelf life: Usually 12–18 months sealed; store cool & dry (≤25 °C)

Why it converts

Colour & shape tell the story: Two colours = two flavours—reads instantly at the counter.

Portion control: 100 g pouches hit the sweet spot for parents and party packs.

Multi-unit baskets: Flavour collecting drives 2–3 units per ring.

Cross-channel ready: Convenience, stationery, party, and school stores.

Pack formats & target MSRPs (guidance)

CDU / Counter Display (100 g): 10–12 pouches — Target MSRP US $2.49–$3.49

Inner/Master: 4–6 CDUs per master (varies)

Mini party pouches (30–40 g): 20–24 units / CDU — Target MSRP US $0.99–$1.49

(Final counts & MSRPs confirmed on your line sheet.)

One-Box Pilot (start small, learn fast)

Validate demand with a single box—no big MOQ.

Pilot MOQ: 1 CDU (e.g., 10–12 × 100 g) or 1 master

Lead time: 7–10 days DDP (stock/import) · 21–35 days (private-label art/pack)

Included: Retail packaging, GS1/UPC, ingredient & Nutrition Facts review, AQL 2.5 pre-shipment QC, DDP delivery (duties & taxes included)

Private-label options: Matte/gloss pouch, window/no-window, flavour set & colourways, bilingual labels (EN/ES or per market)

Safety & compliance (food)

Labeling: Ingredients, Nutrition Facts, Net Wt., Country of Origin, Best-By/Lot, importer/distributor, storage

Allergens/ingredients (typical): May contain gelatin and/or confectioner’s glaze (shellac) depending on recipe; gelatin-free/vegan formulations available on private-label runs. Facility may process milk/soy/peanut/tree nuts—confirm at PO.

Standards: U.S. FDA food labeling; EU FIC/INCO where applicable; traceable lot/date coding

Where it sells

Channels: Stationery & fancy, convenience counters, party stores, school stores, theme/museum kiosks

Use cases: Counter add-on, birthday/party bags, classroom rewards, fandom bundles

Bundle ideas

“Double & Friends” counter mix: Drumstick-style double gummies + soda-bottle jelly beans + GEEKS pebble candy

Party Trio: 10 × mini pouches + ribboned goodie bags + thank-you stickers (separately packed)

Technical quick-specs (buyer cut)

Unit net wt.: ~100 g (standard) · 30–40 g (mini)

CDU: 10–12 units (100 g) · Master: 4–6 CDUs

Case CBM: ~0.03–0.05 (typical; confirm per pouch & tray)

HS code guidance: 1704 (sugar confectionery, no cocoa) — final classification at entry

How to get started

Request a line sheet or start a One-Box Pilot today. We’ll lock flavour set, pack format, labeling, and delivery window—then ship DDP to your door.