Cookie & Dino / Cookie & Heavy Equipment: the Toy-Inside Kids Snack That Moves

80-gram pouches combining learning cookies (numbers/letters) with a mini collectible (dinosaur figure or pull-back vehicle). A proven “grab-and-smile” SKU for kids’ aisles, convenience, toy-adjacent displays, and seasonal bundles.

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What it is

Cookie & Dino (80g): number-shaped cookies + a dinosaur mini figure. Designed as a “learn & play” treat with collectible appeal.

Cookie & Heavy Equipment (80g): number-shaped cookies + a pull-back construction vehicle. “Snack + toy” in one easy pouch.

Both SKUs are part of the Cookie& series (incl. the earlier Cookie&Car alphabet edition). The series was launched in Korea at CU convenience stores with a 3,700 KRW MSRP and positioned for the 2–7 age band.

Supply chain note (for buyers): current Korean listings indicate the cookie component and toy insert come from Guangdong Tianya Food with JUNDA TOYS (importer: Lam International), which is typical for mixed food/toy SKUs. We validate factory slots and compliance per order.

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Why it sells (retail & online)

1. Built-in unboxing moment – every pouch includes a surprise mini. That’s repeat-purchase fuel for kids and gift-givers.

2. Educational angle – numbers/letters add “justifiable fun” for parents and teachers.

3. Low price / high delight – sub-$4 MSRP in Korea proved out velocity at convenience checkout. Easy to translate into bundle promos (2+1, BOGO, party packs).

4. Cross-merch potential – lives in candy, seasonal, or toy endcaps. Works as reward items, birthday goodie-bags, or museum/gift-shop novelties.

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Product quick specs (typical)

Net weight: 80 g pouch (single-serve with toy). Common wholesale case: 8 x 80 g.

Insert:

Dino: random dinosaur mini figure.

Heavy Equipment: random pull-back vehicle (construction theme).

Cookie shape: numbers/letters (learning motif).

Country of manufacture: China (food + toy co-pack); Korea market import history present.

> Exact assortments, packouts, and outer-case counts vary by batch and market. We confirm at PO.

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Compliance & labeling (what we handle)

For food: ingredient/allergen declaration, nutrition panel, origin, lot/date coding, storage, importer of record. For toys: small-parts and age-grading warnings; CE/EN71/ASTM F963 as required; magnet/ingestion risk review where applicable.

We also support GS1 barcodes, retail carton barcodes, and retailer-specific label guides (e.g., choking hazard labels, language packs). (Factory/importer records available on request.)

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Private label & customization options

If you love the concept (snack + collectible) but need your brand/IP:

Packaging: custom art for pouch & display box.

Insert: choose dino series, construction, or brandable minis (colorway, sculpt tweaks).

Cookie shapes: numbers vs. alphabet; stamped motifs; flavor profile and sweetness target by market.

Retail programs: 2-pack gift sleeves, party box (6–10 pouches), or seasonal art.

Typical MOQs (indicative): 10k–30k pouches per flavor/print; 10k+ toy inserts per variant. We can also start with a One-Box Pilot (our low-MOQ trial run) to test packaging and velocity before scaling.

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Use cases & display ideas

Checkout candy: peg or gravity bin.

Toy + candy endcap: cross-category “Play & Snack” header.

Party / reward packs: 6–12 unit sleeves for birthdays, school rewards, camp stores.

Bundle promos: “2+1” or “Collect All Minis!” drives repeat. (CU’s 2+1 proved traction locally.)

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Procurement—how we work (NexSupply)

1. Spec & assortments — pick cookie shape(s), toy theme(s), and packaging.

2. Pilot (optional) — 1-box to 1-pallet trial with GS1/labels verified and pre-ship AQL 2.5 QC.

3. Scale — lock final BOM, confirm cartonization, set promo calendar, and ship DDP to your DC or 3PL.

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Key facts at a glance (for your buyer deck)

Category: Novelty kids snack / collectible confectionery

Format: 80 g pouch, toy-inside

Themes: Dinosaurs / Construction (pull-back)

Hooks: Learn-and-play; collectible minis; low price impulse; cross-merch

Compliance: Food + toy standards; GS1 ready; multilingual labels

Programs: Private label, seasonal art, party box, pilot→scale

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Want samples or a price sheet?

Tell us your market, forecast, and any retailer constraints. We’ll return with assortment options, lead times, and tiered pricing—plus a suggested launch promo.

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Sources (public references)

CU launch & pricing (Korea), “Cookie & Dino / Cookie & Heavy Equipment” (3,700 KRW; 2+1 promos).

Heavy Equipment = number cookies + pull-back car (Gmarket wholesale page).

Dino = number cookies + dino figure (wholesale brand list).

Factory/import info (Guangdong Tianya Food / JUNDA TOYS; importer Lam International).