“Soft & Sweet Marshmallow Jelly”: a new-texture candy that moves at checkout

30 g single pouches of marshmallow-like jelly in kid-friendly flavors (e.g., Strawberry / Blueberry). Standard pack plan in Korea is 16 units per inner and 12 inners per master (192 units)—a perfect size for convenience, school stores, party packs, and subscription boxes.

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What it is

A bite-size “marshmallow jelly” with a uniquely soft, bouncy chew—lighter than gummy, softer than marshmallow—in 30 g single-serve pouches. Current KR listings show Strawberry (barcode 8809248770698) and Blueberry (barcode 8809248770681) variants. Typical KR aisle price signals hover around ₩700 per 30 g single.

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Why it sells (retail & e-commerce)

1. Texture novelty — the “marshmallow-meets-jelly” mouthfeel broadens appeal beyond standard gummies.

2. Impulse-perfect — 30 g singles fit checkout pegs and lunchbox add-ons; easy to bundle in 16-count inners.

3. Kid-safe portioning — small pouches make parental approval and school distribution simple.

4. Program flexibility — 192-unit masters align with small pilots and seasonal endcaps without over-buying.

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Quick specs (typical)

Unit: 30 g pouch (Strawberry / Blueberry examples)

Inner: 16 units (shelf-ready tub/inner)

Master case: 12 inners → 192 units total (KR master configuration)

Barcodes (examples): Strawberry 8809248770698, Blueberry 8809248770681

KR price signal: ~₩700 per 30 g single (channel-dependent)

> Assortments, outer-case counts, and label art vary by lot and market. We confirm exacts at PO.

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Compliance & labeling (we handle end-to-end)

Food labeling: ingredient/allergen panel, nutrition, origin, lot/date code, importer-of-record docs.

Codes: GS1 UPC/EAN for unit/inner/master; multilingual label packs (EN/KR/AR/JP/EU).

QA: In-process checks + AQL 2.5 pre-shipment sampling (unit weight, seal integrity, moisture/texture, organoleptics).

Claims review: colors/flavors/gelatin sources vetted per market rules.

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Private label & customization

Flavors: strawberry / blueberry baseline; add grape, peach, cola or sour dust line.

Format: keep 30 g singles, or add gift sleeves (5–10ct) and party inners (16ct).

Artwork: seasonal (Back-to-School/Valentine), clean “soft & sweet” theme, or character tie-in (licensed route).

Pilot → Scale: start with a One-Box Pilot to validate velocity and content, then scale to pallet/container with DDP.

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Merch & activation ideas

Checkout peg with “Try the NEW texture” header.

School/camp rewards — pre-counted inners simplify handout.

Party/subscription — color/flavor assortments; pair with classic gummies for a “texture flight.”

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Key facts for your buyer deck

Category: Novelty jelly candy (marshmallow-style texture)

Unit / Inner / Master: 30 g / 16 ct / 192 ct (KR master example)

Hooks: texture novelty, impulse size, kid-friendly flavors, easy programs

Compliance: full food labeling + GS1; QA with AQL 2.5

Programs: private label, seasonal sleeves, pilot → scale

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Want samples or a price sheet?

Share your market, target retail, and first-order forecast. We’ll send spec sheets, photos, tiered pricing, lead times, and a display plan for your channel.

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Public references (for your records)

KR listing (Strawberry 30 g; ₩700; inner/master counts noted) and barcode 8809248770698.

KR Gmarket listing confirming 30 g × 16 and 1 box = 12 inners (192 units).

KR listing (Blueberry 30 g × 16; barcode 8809248770681).