Mask-Shaped Marshmallow: Photo-Friendly Novelty That Moves at Checkout
- Myungjun Kim
- Oct 15
- 2 min read
Life-size mask look, cloud-soft bite, counter-ready pack.
The Mask-Shaped Marshmallow turns an everyday sweet into a conversation piece. It’s photogenic, giftable, and priced for impulse—perfect for stationery counters, party stores, and novelty sections.
What It Is
Format: Life-size face-mask shaped marshmallow slab (printed mask details)
Texture & Profile: Fluffy vanilla base with light fruit notes (grape/orange variants available)
Unit Options:
Single Pack: ~30–40 g marshmallow sheet
Twin Pack: 2 × ~25–30 g (assorted prints)
Pack Type: Clear flow-wrap or window pouch with humor callouts
Shelf Life: 9–12 months sealed; store ≤25 °C, dry
Why It Converts
Shape sells: The “edible mask” visual triggers curiosity and quick grabs.
Gift & gag ready: Works for parties, office pranks, and seasonal displays.
Basket builder: Easy add-on to candy, toy, or stationery bundles.
Counter impact: Large printable area = strong color blocking on PDQs.
Pack Formats & Target MSRPs (guide)
Counter PDQ (Singles): 12–24 units × 30–40 g — MSRP US $1.49–$2.49
Counter PDQ (Twin): 12–20 units × 2-pack — MSRP US $2.49–$3.49
(Final weights, counts, and MSRPs confirmed on your line sheet.)
One-Box Pilot (start small, learn fast)
Test the novelty with minimal risk.
Pilot MOQ: 1 PDQ (e.g., 12–24 units)
Lead Time: 7–10 days DDP (stock) · 21–35 days (custom art/print)
Included: Retail packaging, GS1/UPC, ingredient/Nutrition check, AQL 2.5 pre-shipment QC, DDP delivery (duties & taxes included)
Light customization: Print colorway, front copy (“Wear the smile, eat the sweet”), UPC, bilingual labels (EN/ES or per market)
Market Fit
Target: Kids & teens, plus novelty-seeking adults
Channels: Stationery/fancy shops, party stores, convenience counters, museum/theme kiosks
Use Cases: Counter add-on, gag gifts, party favors, seasonal endcaps
Safety & Compliance (food)
Labeling: Ingredients, Nutrition Facts, Net Wt., COO, Best-By/Lot, importer/distributor, storage
Allergen notes (typical): Contains gelatin; facility may process milk/soy/peanut/tree nuts—confirm at PO
Standards: U.S. FDA food labeling; EU FIC/INCO as applicable; tamper-evident seal recommended
Bundle Ideas
“Smile & Snack” kit: Mask Marshmallow + jelly minis + ribboned goodie bags
Party Table Mix: 12–24 mask marshmallows + themed stickers (separately packed)
Photo Corner: Pair with character keyrings and novelty candies for selfies
Technical Quick-Specs (buyer cut)
Unit Net Wt.: ~30–40 g (single) · ~2×25–30 g (twin)
PDQ: 12–24 units · Master: 4–6 PDQs (varies)
Case CBM: ~0.03–0.05 (confirm per tray & pouch)
HS Code (guidance): 1704 (sugar confectionery, no cocoa) — confirm at entry
How to Get Started
Request a line sheet or launch a One-Box Pilot now. We’ll confirm pack mix, artwork, labeling, and delivery window—then ship DDP to your door.










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