LINE FRIENDS Character Suitcase (BT21): licensed carry-on that turns fandom into sell-through

Officially licensed BT21 hard-side carry-ons (22.5") with 8 spinner wheels, telescopic handle, ABS + PC film shell, interior divider/mesh pocket, and compression straps. Proven across specialty chains (Hot Topic, BoxLunch, Target, Simon centers) and the brand owner’s partner network.

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What it is

A character IP luggage program anchored by BT21 (LINE FRIENDS × BTS). Current retail listings show a 22.5" carry-on priced around $119.99, offered by FŪL under an official license. Feature set includes 360° (8) spinner wheels, hard shell (ABS with polycarbonate film), polyester-lined interior with divider + mesh zip pocket, compression straps, top handle, double zippers, and some SKUs with 2" expansion. Dimensions commonly listed as 22.5H × 14W × 9.5D (inches).

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Why it sells (retail & e-com)

1. Built-in demand via IP. LINE FRIENDS (managed by IPX) has global fanbases (BT21, Brown & Friends), enabling pull-through vs. generic luggage.

2. Spec parity with mainstream carry-ons. Spinner wheels + ABS/PC construction and organized interiors meet traveler expectations while the character art drives conversion.

3. Channel proof. Distribution via pop-culture chains and mall platforms (Hot Topic, BoxLunch, Target, Simon) evidences cross-channel fit and promo cadence.

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Quick specs (typical, BT21 carry-on)

Size: 22.5" (22.5H × 14W × 9.5D)

Shell: ABS with polycarbonate film

Mobility: 8 spinner wheels; telescopic handle

Inside: divider panel, mesh zip pocket, compression straps

Options: select SKUs with 2" expansion

MSRP signal: ~$119.99 (colorways vary by retailer)

> Specs can vary by licensee/SKU; we confirm exact BOM, features, and cartonization at PO.

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Licensing & compliance (straight talk)

IP Ownership: LINE FRIENDS is operated by IPX; any product using LINE FRIENDS/BT21 art must be officially licensed or bought from an authorized licensee (e.g., FŪL). We support either route (intro to licensees, or buying programs).

Product compliance: We align on materials disclosure (ABS/PC), Prop 65 where applicable, and country-of-origin/import docs; retailers often require spec sheets/warranty terms (FŪL advertises warranty on the line).

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Routes to market we support (pick one)

A) Authorized-goods buy — source ready BT21 SKUs from licensed suppliers for speed (best for seasonal drops or fan events).

B) Get licensed — if you want exclusives or region-specific runs; we help scope ranges and coordinate with IPX/LINE FRIENDS on approvals.

C) Non-IP private label — for buyers without a license, we can build character-inspired colorways/patterns (no LINE FRIENDS marks) with similar specs and price architecture.

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Merch & activation ideas

Travel wall + pop-culture endcap: suitcase + luggage tag/strap bundles from LINE FRIENDS/BT21 collections.

Event tie-ins: concert weekends, campus move-in, anime/K-pop conventions; push colorway exclusives or GWP (stickers/luggage tags).

Digital creative: UGC-friendly flat-lays highlighting the sticker-style art paneling seen on BT21 designs.

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How we’ll run it (NexSupply)

1. Channel brief → choose route (A/B/C), target price, and features.

2. Spec lock → confirm shell, wheels, handles, interior, warranty terms.

3. Pilot → small lot for QA + content; packaging/labels aligned.

4. Scale → cartonization, GS1s, retail stickers; ship DDP to your DC/3PL.

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Key facts for your buyer deck

Category: Licensed character luggage (BT21 / LINE FRIENDS)

Format: 22.5" carry-on, ABS+PC, 8-wheel spinner

Hooks: fandom-driven demand, spec parity, cross-channel coverage

Compliance: IP licensing via IPX or authorized licensee; Prop 65 & materials disclosure; warranty support where applicable

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Want line sheets or samples?

Tell us your region, timeline, and route (authorized buy vs. licensing vs. private label). We’ll send assortments, features, tiered pricing, lead times, and a launch calendar.