Character-Licensed Marshmallows: fandom + fluffy = fast turns

We source and build licensed marshmallow SKUs across three winning formats—printed/filled minis, 4-pack travel sets, and marshmallow lollipops—leveraging proven IPs (e.g., Hello Kitty, Doraemon, Pororo). Route-to-market can be authorized-goods buys from licensees (fastest) or new licensing programs (exclusive ranges).

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What it is (with live market examples)

Printed / filled minis (individually wrapped):

Hello Kitty chocolate-center minis by Eiwa (Japan), boxed 4 g × 30 pcs—a classic, evergreen reference build for the category.

Eiwa is a long-running marshmallow specialist (est. 1957) and an active character licensee across Sanrio/others.

4-pack travel / share sets:

Doraemon yogurt marshmallow 4-packs by Eiwa (also listed with wholesale case info like 1/12). These are easy add-ons for Asian specialty chains and travel retail.

Marshmallow lollipops (character head/face):

Hello Kitty marshmallow lollipop ~45 g units and multi-count display boxes are widely retailed and party-friendly.

Pororo marshmallow lollipop ~40 g units are an established kids’ favorite in KR/overseas channels.

> Licensing reality check: Pororo IP is managed by Iconix and partners; official licensing or buying via authorized licensees is required for branded goods. We support either route.

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Why it sells (retail & e-com)

1. Built-in demand via IP. Character fans + parents convert faster than with generics; minis and lollipops hit price-impulse sweet spots. (Eiwa’s long history in licensed marshmallows underlines category durability.)

2. Photo-first packaging. Printed faces, bright sticks, and multi-packs over-index in thumbnails and UGC.

3. Format flexibility. From individually wrapped 4 g minis to 40–45 g lollipops and compact 4-packs, you can target checkout, party, or gift lanes without re-engineering shelves.

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Quick specs (typical program menu)

Units: 4 g printed minis (individually wrapped); 4-pack pouches; 40–45 g lollipops.

Cases: common references include 30-ct mini boxes and 1/12 case packs for 4-packs; lollipop inners vary by SKU (10–12 ct typical).

Centers / textures: plain, chocolate-filled, or yogurt-style; face-print or molded shapes by IP.

Shelf life: typically comparable to standard confectionery (confirm per lot/spec).

> Exact BOM, weights, and cartonization vary by IP/SKU and market. We lock specs at PO and provide full spec sheets.

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Routes to market (pick one)

A) Authorized-goods buy (fastest).

Source existing SKUs from licensed makers (e.g., Eiwa for Hello Kitty/Doraemon) with documented specs and proven retail history. Ideal for speed or seasonal drops.

B) Get licensed (exclusive).

If you want regional exclusives or custom shapes/prints, we scope assortments and coordinate with IP owners (e.g., Iconix for Pororo, Sanrio partners for Hello Kitty) for approvals and program setup.

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Compliance & labeling (we handle both the food and the license)

Food side: ingredient/allergen panel (e.g., gelatin, milk for chocolate/yogurt centers), nutrition, origin, lot/date codes, importer-of-record docs.

License side: style guide alignment, pre-prod sample approvals, territory/channel limits, royalty reporting.

QA: in-process checks + AQL 2.5 pre-ship on weight range, seal integrity, print quality, stick adhesion (lollipops), and drop/ship tests.

Barcodes/labels: GS1 UPC/EAN at unit/inner/master; multi-language label packs.

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Private label alternative (if you don’t want IP)

Prefer a faster green-light or no royalties? We can deliver non-IP marshmallow programs that mimic the format (minis, 4-packs, or lollipops) without any character usage, using your brand and seasonal art.

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Merch & activation ideas

Checkout pegs (4 g minis) and party endcaps (lollipops).

Kids’ events / gift sleeves: 4-packs + sticker/GWP bundles (Pororo/Hello Kitty themes perform).

UGC prompts: “pick-your-character” posts; pack-opening reels.

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Key facts for your buyer deck

Category: Character-licensed marshmallow (minis / 4-packs / lollipops)

Proof: Eiwa Hello Kitty minis 4 g × 30; Doraemon 4-pack sets (case 1/12); Hello Kitty and Pororo marshmallow lollipops ~40–45 g.

Routes: authorized-goods buy or new licensing

Compliance: food labeling + licensing approvals; QA with AQL 2.5

Programs: private label (non-IP) option; pilot → scale (DDP available)

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Want line sheets or samples?

Tell us your region, target retail, and whether you prefer minis, 4-packs, or lollipops. We’ll reply with assortments, specs, lead times, tiered pricing, and a launch/display plan for your channel.